Sales and marketing incorporates service and respect with creativity and an ability to "check your ego" at the door. Bart Berkey tells us how our business is only difficult when we don't do it well. When performed correctly, unique experiences are delivered for customers and clients alike.

Information, data, research and news for hoteliers and hotel executives involved with sales, marketing, branding and brand strategy, or advertising in the global hotel industry.

Twice-monthly multinational travel newsletter and daily Web site designed to address the news and information needs of travel and meetings professionals at multinational businesses. Subscribe for travel program consolidation and practices, international regulatory issues, industry trends and global supplier products and services.

Visit BBC News for up-to-the-minute news, breaking news, video, audio and feature stories. BBC News provides trusted World and UK news as well as local and regional perspectives. Also entertainment, business, science, technology and health news.